67% of millennial music fans say they look their best when they're at a music festival this is a large number of potential shoppers that would uniquely benefit by Bringing Live Nation’s shopper expertise and partnership flexibility to life at Ulta. By leveraging the cultural and lifestyle relevancy of Live Nation to inspire experimentation and trial at Clarins at Ulta Clarins will tap into the major plant trend by creating a platform that empowers female music fans to celebrate the beauty that comes out at festivals when they feel their most beautiful and are in full bloom.