When Walmart Family Mobile added a free movie from VUDU to its $49 plan it gave us the key to reach areas in store where mobile had never been before. We partnered with snacking products such as Pop Secret and Swedish Fish to promote new releases on VUDU. Together we could own Movie Night and promote WFM like never before.
Through the Social Hub (familymobilehub.com) we were able to connect our Social influencers to our message and build content around movie night and our VUDU offer. We brought the benefit of the new Plus Plan to life by using Youtube celebrities Gabe and Babe with the idea of Real People, Real Plans with Real Savings.