Objective:

Let's sell more Kraft Heinz desserts and get more people talking about them this holiday season! We're gonna do this by teaming up with Pinterest and targeting millennials who love looking at social media for recipe ideas.

Key Insight:

Our research shows that millennials love using Pinterest to find tasty dessert recipes, especially around the holidays. They're big fans of sweet treats and want to impress their friends and family with their baking skills.

Concept:

We teamed up with Stephen Hamilton to create some awesome photos of the ultimate Kraft Heinz dessert table for the holidays. We want people to see how amazing our desserts can look, and inspire them to create their own delicious treats. With this partnership with Pinterest, we'll be able to get the word out to even more people and help them get excited about baking this holiday season!